Social Media

Strategy

Jan 7, 2026

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13 min read

How To Think Better

The 250-year strategy, AI as value-creation tool, social sentiment, and 4 key questions for category analyses

Pedro Porto Alegre

Category Entry Points

Unlocking The Ordinary’s Next Growth Wave

Oct 15, 2025

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10 min read

Unlocking The Ordinary’s Next Growth Wave

After redefining skincare with transparency and simplicity, The Ordinary stands at an inflection point. The opportunity ahead isn’t just to sustain its cult following, but to evolve — bridging clinical credibility with approachability and speaking to a new generation of skincare users who are rewriting beauty norms altogether.

Pedro Porto Alegre

Advertising

The Best of Marketing Chronicles in 2024

Dec 11, 2024

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8 min read

The Best of Marketing Chronicles in 2024

Holiday break, Volvo's EV, and Socrates

Pedro Porto Alegre

Media Planning

What Marketers Get Wrong About Social Media

Aug 28, 2024

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13 min read

What Marketers Get Wrong About Social Media

The illusion of social, McConaughey's "AI Wild West", freedom and responsibility

Pedro Porto Alegre

Media Planning

How To Use Proper Targeting in Marketing

Apr 10, 2024

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11 min read

How To Use Proper Targeting in Marketing

Reach vs targeting, the laws of marketing, and Nike's eclipse ad

Pedro Porto Alegre

Media Planning

There’s No Such Thing As “Freedom of The Press”

Feb 21, 2024

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8 min read

There’s No Such Thing As “Freedom of The Press”

Howard Gossage, Marshall McLuhan, and Apple's distinctive assets

Pedro Porto Alegre

Distinctive Brand Assets

Oct 18, 2023

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8 min read

Water Kills

How Liquid Death became a cultural icon.

Pedro Porto Alegre

Strategy

Sep 20, 2023

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7 min read

The Coach Prime Effect

When it's bigger than football, and life.

Pedro Porto Alegre

Diagnosis

Aug 23, 2023

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6 min read

Brevity At All Costs

How the tyranny of 280 characters has levelled our thinking

Pedro Porto Alegre

Diagnosis

Jul 12, 2023

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8 min read

The Meta Mirage

Why Threads will dethrone Twitter

Pedro Porto Alegre

Diagnosis

Jul 5, 2023

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7 min read

The Promethean Dilemma

AI, marketing, and the price of progress

Pedro Porto Alegre

Social Media

How To Think Better

Unlocking The Ordinary’s Next Growth Wave

The Best of Marketing Chronicles in 2024

What Marketers Get Wrong About Social Media

How To Use Proper Targeting in Marketing

There’s No Such Thing As “Freedom of The Press”

Water Kills

The Coach Prime Effect

Brevity At All Costs

The Meta Mirage

The Promethean Dilemma

Marketing Chronicles

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